Some cold realities around facebook

Posted on May 17, 2012 | Leave a comment

While the average person can only marvel at the ridiculous dollars around the facebook IPO there are some not to pleasant realities that marketers and investors should be aware of.  It’s not that facebook is a dog (my apology to all dogs who read this BLOG) it’s just that they have a long way to go to prove they can sustain a profitable business model. Continue reading →

→ Leave a comment

Posted in Facebook

Tagged

Great brands driven by great marketing

Posted on May 17, 2012 | 2 Comments

I have spent a lot of time pointing out what a lot of brands are doing wrong so I thought I would spend some time on what, I feel, are better brands who are doing some great marketing and getting great results.  Keep in mind that great marketing not only makes you feel good it provides results in driving business dollars not soft results like “intent” or “remembering an ad” or “number of fans”. Continue reading →

→ 2 Comments

Posted in Marketing Innovation

Tagged ,

The inside story of facebook: ruthless or smart business ?

Posted on May 16, 2012 | 1 Comment

How you treat people is a direct reflection of your character and personality.   With facebook getting ready for its IPO this week it is expected to raise over $100 billion in cash.  However the climb to the top of the Internet was anything but smooth for facebook and it shows that either Mark Zuckerberg is either a ruthless or very smart business person. Continue reading →

→ 1 Comment

Posted in Facebook

Tagged , , ,

GM tells facebook ” no more ads”

Posted on May 16, 2012 | 4 Comments

Is the world coming to an end ?  Yesterday GM decided to suspend the use of facebook ads because earlier this year  its marketing team began to question the effectiveness of the ads. GM marketing executives met with Facebook managers to address concerns about the site’s effectiveness and left unconvinced advertising on the website made sense.  I have also met with facebook “managers” and can safely say that their arguments for advertising on facebook are weak at best. Continue reading →

→ 4 Comments

Posted in Facebook

Tagged ,

76% of grocery purchases unplanned

Posted on May 15, 2012 | 4 Comments

The in-store decision rate is calculated by taking the sum of the purchases that fall under Generally Planned, Unplanned, and Substitutes categories. Today the in-store decision rate has reached an all time high of 76%.Shoppers are specifically planning less and deciding more at the shelf, suggesting today’s shopper is more flexible than ever.  And you thought social media was driving their purchase decisions… Continue reading →

→ 4 Comments

Posted in Consumers & consumer behavior

Tagged

Dear facebook..you’re full of sh*%

Posted on May 15, 2012 | 3 Comments

Facebook’s advice to marketers is to post  stuff about your brand. “Topics related to brand or about the brand were significant predictors of increased engagement,” says Sean Bruich, head of measurement at Facebook. “When pages post about topics related to brands, they increase engagement.”  You better get your high boots out because the BS is deep on this recommendation ! Continue reading →

→ 3 Comments

Posted in Contrarian point of view, Social Media

Tagged