The more content you have on your page the less people read it

Internet users don’t really read content online, at least according to a study by Dr. Nielsen on reading behaviors of people on his website. His analysis shows that people only read 28% of the text on a web page and decreased the more text there is on the page.  Here are some rules to follow when you have a lot of content.

1ne: Keep it to the point and use callouts throughout the page.

2wo: Keep key content in an F shaped patterns as this is how people read content.

3hree: Use images to break up the content and make sure the images of of real people using your product not picture perfect air brushed models.

4our: If you have a lot of content on a certain subject cut it down and cut it down again.

5ive: Make sure your content is at a 6th grade reading level or lower.

6ix: Make sure your content is interlinked within your site and linked to external sites to get indexed higher on search engines.

7even: If your content contains difficult to understand words or terms use a roll over to bring up a dictionary.

 There is too much information on the Internet and right now people aren’t going to spend a lot of time on any one page unless they are conducting in depth research.

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