However beautiful the strategy, you should occasionally look at the results.
Microsoft is one of the biggest and most profitable tech companies. They have the budget, market share, and are helping lead the AI space. So why are they offering their …
Microsoft’s Employee Buyout: Cost-Cutting or Strategic Mistake? Read More
You know the drill. Something breaks, or an unexpected charge shows up, and you dig out the customer service number. Then comes the maze: press 1, press 3, say “representative” …
How Poor Service Affects Brand Loyalty Read More
At first glance, the latest U.S. economic numbers look pretty encouraging. The economy grew at a 3.4% annualized pace in the third quarter, beating expectations. Businesses have reason to feel …
Adapting Marketing Strategies to Economic Changes Read More
I thought while scrolling: a foldable iPhone for $1,300, a $50,000 car in every driveway, and everyone online is furious about inflation. Either people are lying about being squeezed, or …
Why We Complain About Prices While Buying the Expensive Stuff Read More
If your bank account gets a few billion dollars back in tariff refunds… Shouldn’t consumers get something too? American companies are getting billions of dollars back in refunds for overpaid …
Tariff Refunds Are Rolling In. How Many Brands Are Actually Lowering Prices for Consumers? Read More
Last month, I caught myself doing something I never used to. I opened a delivery app, looked at the price of a pizza, closed it, and opened it again on …
Is Your Phone Costing You More at Checkout? Read More
Consumers aren’t just watching their spending; they’re questioning what brands are really worth in today’s rapidly changing marketplace. With the rise of social media and greater access to information, shoppers …
Marketers Have a Consumer Problem. And It’s Bigger Than Inflation. Read More
Most marketers know the feeling. You walk into a leadership meeting with a deck full of reach, engagement, and cost per lead. The CEO looks at slide three and asks, …
The Scoreboard Nobody Trusts: How CEOs Really Measure Marketing (and Whether It’s Fair) Read More
What NielsenIQ’s Consumer Outlook for 2027 tells us about brands’ future, shopping behavior, and consumer loyalty. For years, consumer packaged goods (CPG) companies have operated under a fairly predictable assumption: …
The Consumer Is Changing. Is the CPG Industry Paying Attention? Read More
Say you hand an agency $1,000 for programmatic ads. How much of it do you think reaches a person who could actually buy from you? When the Association of National …
Stop Feeding the Programmatic Machine Read More