However beautiful the strategy, you should occasionally look at the results.
Consumer brand websites have been built on one basic assumption for over twenty years. Consumers come to a site, poke around menus, read product pages, search FAQs… and then click …
Why Your Brand Should Implement AI on Product Pages Read More
I’ve been experimenting with AI chatbots for quantitative research, and I’ve come away both impressed and cautious. The technology is remarkably good. I learned something important: Just because AI gives …
I Used AI to Do Quantitative Research. Here’s What I Learned Read More
Here’s a headline you don’t see every day: Meta agrees to pay up to $18 billion in a settlement with states. That’s a lot of money. But when Meta pays …
Meta’s $ 18 Billion Settlement Is Tremendous. For Meta, It’s Pocket Change. Read More
Consultants are engaged to help clients make better decisions. What happens when the client ignores the advice they are paying you for? Eventually, you reach a point where you must …
When to Walk Away from Bad Consulting Clients Read More
The Lunio report argues that invalid traffic (IVT) and click fraud have evolved from an advertising-efficiency problem into a broader business and data-quality problem. Bots, click farms, accidental clicks, automated agents, …
The State of Click Fraud Report 2026 Read More
For years, marketers were taught that consumers buy on emotion and justify with logic. In today’s economy, brands need to understand another emotion: Resentment. Consumers aren’t merely noticing higher prices. …
Your Customers Aren’t Just Price Sensitive. They’re Angry. Here’s How Brands Should Market to Them. Read More
CPG marketers may be optimizing reach and frequency while consumers are optimizing ways to avoid them. For decades, consumer packaged goods marketers have relied on a straightforward formula: reach consumers frequently …
Are Consumers Getting Tired of Intrusive TV Advertising? Read More
Sure, inflation may be easing, but consumers don’t grocery shop based on inflation numbers. They shop based on prices – and grocery prices are still painfully high compared to pre-pandemic …
Grocery Inflation Is Cooling But Shoppers Haven’t Forgotten. Read More
Government officials can point to improving inflation, economic growth, and resilient consumer spending. Those numbers matter—but they do not necessarily describe the economy consumers experience. For brands, that distinction is …
Brands Should Listen to Consumers—not Just Economic Talking Points Read More
Every few weeks, another breathless headline warns that artificial intelligence is coming for marketing jobs. The headlines are wrong. AI is not replacing marketers. It is replacing the work too …
AI Isn’t Replacing Marketers. It’s Exposing Them. Read More